Noddy is a character created by Enid Blyton, originally dating from 1949. The television show based on the character is the longest running show in British television since 1955, and continues to appear to this day.

Noddy is a little wooden man who lives in his own little House-for-One in Toytown. Noddy loves driving his friends around Toytown in his little red and yellow taxi.  The other toys can hear him coming by the distinctive "Parp, Parp" sound of his taxi's horn and the jingle of the bell on his blue hat.